612 league is a registered trademark of Florintree Consumer LLP, a company focusing on manufacture and retail of high quality kids apparel.
The brand celebrates the child’s inner star, the internal strength that encourages them to stand tall, reach high and dream big. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. We believe that children of today are smart, conscious of their environment, aware of the challenges faced by the modern world and ready to do their bit and contribute to the ecosystem
The brand logo is designed in the form of a shield which denotes a reward for children with high sense of achievement, with a Bird taking flight implying freedom, growth and a promise to reach greater heights. 612 league has a strong retail footprint across the country in both physical as well as digital retail. It has won multiple awards for its performance at various forums.
The brand has been founded by Mohita and Manu Indrayan. Mohita, the co-founder and Creative Director of 612 League, holds a post-graduate degree in Apparel Marketing and Merchandising from National Institute of Fashion Technology, New Delhi. She had graduated in Economics from Lady Shri Ram College, New Delhi. Manu Indrayan, the Co-founder and CEO of 612 League, is an engineer from BITS, Pilani and MBA from IIM Bangalore.